Significance of Public Health for the Health Sector of Pakistan

Pakistan, as we all know is a developing country and we are currently going through lots of challenges and issues. These issues vary from terrorism, energy crisis and poverty to poorly developed education and health systems.Health, which is the basic human right, has unfortunately not been our priority. This statement is supported by the fact that according to the World Health Organization 2013 statistics, the health system of our country is currently ranked as 122 out of 190 countries. This is a very alarming figure especially considering the fact that one of our neighboring countries Iran is ranked as 93 in the same list. This particular figure definitely draws our attention towards issues in the health sector which we are currently facing.Firstly, we need to understand what is meant by health system. The health system does not only include hospitals and clinicians. It rather involves anything and everything which directly or indirectly affects the health of populations. The health system is composed of hospitals, environment, urban planning, food, nutrition and numerous other sectors which are directly or indirectly involved in determining the health of populations. What this means is the fact that by merely building new hospitals and producing more clinicians, we cannot make our health systems better. There has to be a multi-sectoral approach which needs to involve all the components of the health system.The next and the most important factor to consider is that we need to reshape our current health system model. If we want to improve the health status of our population, we have to base our health system on the preventive approach rather than the curative approach, that is, we need to promote public health. The time has now come where we must come out of the downstream (clinician) approach and move towards upstream (public health) approach. This is the only way by which we can survive and can make the health status of our population better. We should reconsider and amend our current health policy and we will have to develop it on the model of public health. This is the need of the time and if we want to survive and compete with the world, we must follow the public health model instead of the clinician’s model.At present, there are only a handful of institutes all across the country which offer professional studies in the field of preventive medicine. In order to produce skilled public health specialists, we need to have many academic institutes whose focus is solely on preventive medicine. The government should also support such institutes and provide appropriate funding to them, so that they can eventually become stable and sustainable. Thus the only way to make our health sector prosper is by working on public health. If this is not done on a priority basis and we are not able to shift our focus from clinicians model to public health model, it is feared that we will lag far behind as far as the health sector is concerned.

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How to Use Inbound Vs Outbound Marketing [Complete Guide]

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let’s start by understanding each of the marketing techniques, its strengths and weaknesses.What is Outbound Marketing?
Outbound marketing can be simply described as a straightforward business exchange proposition. “Hey there, want to buy my thing?” is your basic message and approach of outbound marketing. It’s the oldest and most fundamental part of any marketing strategy, and is also what non-marketers assume marketing is all about.Examples of outbound marketing include telemarketing (“cold calls”), paid mailings (both electronic and “snail mail”), advertising (banner ads, radio ads, billboards, etc.) and even door-to-door sales. It’s all about reaching out and pulling the prospect in.Strengths of Outbound Marketing
Not only is it the older and better polished set of techniques, outbound marketing generates sales leads almost immediately. It goes beyond saying that it’s no magic wand, but when it comes to “sealing the deal”, your go-to tools are those in your outbound toolbelt.1. Easier to measure ROI2. Quicker to show impact3. Potentially PersonalizedWeaknesses of Outbound Marketing
Many businesses and brands love outbound marketing for its quick and easily measured results. However, they equally hate the cost and too often the reaction of the target audience, which can easily manufacture a negative sentiment toward the brand.1. Intrusive2. Expensive3. Ineffective on its ownWhat is Inbound Marketing?
In short, the idea of inbound marketing is to create a pull effect to bring in pre-qualified leads instead of pushing intrusive messages.Inbound marketing activities include opt-in email marketing, content production and promotion, social media, and search engine optimization efforts (SEO), among other things.Using this method, a type of funnel is created with leads coming in at the top of the funnel (TOFU) and being “nurtured” down the funnel with marketing messages tailored to the stage that the lead is in until they are “ready” to be approached with a message directed to start the purchasing process.Strengths of Inbound Marketing
Though it existed long before social media and even online sales, the inbound methodology has taken over digital advertising by storm in the past decade. With growing banner blindness, do-not-call lists and the rising cost of users’ attention, it’s no wonder so many brands and businesses include inbound marketing in their strategies.1. Cost-effective2. Unintrusive3. BroadWeaknesses of Inbound Marketing
For B2B marketers, it’s often hard to explain the value of inbound marketing to executives who just want to see those leads flowing in and converting. It’s no longer a new approach and methodology, and yet there are reasons brands sometimes hesitate to prioritize inbound marketing activities.1. Slow to show results2. Harder to measure3. ImpersonalBrewing Your Marketing Mix
Let’s go back to the question we started with: which should you be using – inbound or outbound? Understanding the strengths and weaknesses of each, you can see why both are necessary ingredients in your marketing mix. But how much of each, and when?A number of variables affect the inbound to outbound ratio of every brand, product, campaign, and even specific transaction. The impact of some might be less than of others, depending on your unique business and product.Deal SizeProduct TypeFunnel StagesThe Marketing Mix and Match
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of inbound and the push techniques of outbound, you can combine both to create an optimized lead nurturing and conversion process. It all depends on how well you know your target audience, and how willing you are to make the effort to cater to their needs along the journey down the funnel.

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Rewards and Discounts That Private Health Funds Can Provide

When you make the choice to sign up with a private health plan provider, you can benefit from the many advantages that Australians hope to have in their health care plan. You will have a choice of physicians, shorter waiting periods for medical services, and a basic improvement in the quality of health care you receive.Your health insurance fund may also be able to provide you with members-only discounts on varying products or services through your policy. With so many health insurance providers competing for your business, comparing health plans can definitely pay off when you discover the various perks each offers as an incentive to win your business.Additional services – that is, services not covered by Medicare, and perhaps not covered or only partially covered by other private plans – may be part of an incentive package offered to earn your business. For instance, if you would really like to have vision cover in your health insurance plan, it’s a great idea to find a provider who offers this as a bonus in a plan that fits your budget and needs. Some health plan funds will offer other perks that aren’t directly medical related, such as a gym membership that will probably benefit your health and subsequently lower your health care expenses.Preventative dental care is another perk that you may be able to secure in your health insurance plan, if you find a provider who offers it. These types of perks will come in very handy when you go to the dentist and pay little to nothing out of pocket for certain services. For the provider, the plan is to keep the insured individual’s dental care costs at a minimum through preventative care.Some health cover funds offer certain benefits and rewards to customers, thanks to a mutual relationship with other providers. For example, glasses and contact lenses; some private health care funds do business with opticians and optical centers throughout Australia, and cultivate mutually beneficial relationships that can also benefit you. You may find a provider who will include special savings opportunities and eye ware packages, glasses, and eye exams in your health insurance plan.Some health plan providers may even offer a perk that has nothing to do with medical services but can be inviting, such as discounts on sporting goods or apparel.In addition to health related discounts and services, some health plan providers will offer rewards packages as an incentive to sign with them, and to show their gratitude for your business in this competitive industry. These types of benefits can include anything from discounts on holiday lodgings, magazine subscriptions, movie tickets or even tickets to sporting events or concerts. In some instances, the longer you keep your health insurance policy with one provider, the better the rewards offered can become.Every health care fund offers something different, which is why it really pays to compare health plans and choose the best one for your health insurance needs and rewards offered. Although the perks shouldn’t be your main reason for choosing a policy, it may be the determining factor between two health care funds that may seem equally appropriate for your needs.###

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Is Online Education Suitable For You?

Online education gives students not only convenience but also freedom and it comes with a lower price. Although this form of education sounds fun, not everyone prefers this mode of study. Since the situation is as such, it is best to write down the pros and cons of this education system. Then, look at your list to see which you prefer, traditional education or online education.Most people like studying online because it is convenient. Education is about reaching out to students from every place and every age. Employees still can work and get a degree at the same time. Parents can also do the same without having to put their children in a daycare but on top of all that, nothing can stop you from having a degree.Steps in deciding an online schoolBefore taking an online course, ask yourself what good it will do for you? What can you benefit from it? The first step is to choose the institution that is accredited so that it is easier for you to further your studies or get a good job opportunity. Check the school to make sure it is not a fraud as this problem has been going on for a while. Make sure that the degree you get online is a standard degree. Everything should be the same with the degree based on campus.The good & bad of online educationLike it is said earlier, not everyone prefers distance learning. This is because some people do better in a face-to-face learning environment. They prefer an active discussion between lecturers and students, attending workshops and seminars. That way, it is more interesting than sitting at home and facing the computer. Since that it is interesting, students absorbs information better, which means that it help with their result. Although online education is good due to the convenience, at times it is intended for a better and higher education.Social life is important in everyone’s life and when you study online, there is not much memory of social life compare to studying in campus. Most students enjoyed their campus life because they are interacting with peers and lecturers instead of facing the computer. Yes, getting educated via cyberspace is cheaper but it does not offer a life time experience compare to studying in campus.At the end of your degree years, you only get a degree…nothing more. Compared to students who studied in campus, they went through more life experiences and became more knowledgeable on both life and the course. Some people might regret this opportunity but then again, we are free to choose.Write down as many advantages and disadvantages of studying online and vice versa. Make sure you do not end up regretting your choice. We only live once, make the best out of it.

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Will Affordable Online Education Take Over?

Right now, post-secondary education is a very expensive endeavor. Depending on the school, students can end up with hundreds of thousands of dollars in debt, making the idea of attending somewhat terrifying. With so much money on the line, and no promise of a tuition decrease in the near future, it is inevitable that students and their parents will start looking into other options for quality education. Sites like Coursera are relatively few right now and most only offer courses, not degrees, but as more people realize that they can take courses from Stanford for free (or at least a fraction of the on-campus cost) on the internet, more and more people are going to choose that route. This means that more sites offering this service will pop up, more universities will offer their courses, and the average cost of a degree will be driven down. It will no longer be necessary to pay $200,000 for a degree, and more people will be able to access higher education.This trend breaks down several other barriers that stop people from attending university beyond the financial ones. People who live far away from a campus or even in different parts of the world can access courses now without having to leave their homes. Technology has advanced to the point where there is internet access even in some of the poor countries of the world. The opportunity to access online education for people in poorer countries is a significant turning point: more education means more knowledge and progress which would contribute to the development and enrichment of the country. Online education also allows people who must work to support themselves and their families to access courses and degrees that they would not otherwise have been able to obtain. A single mother, for example, who must work to keep her family afloat, would be able to access courses online whenever she was available. Working at her own pace, she could obtain a degree and increase the likelihood that she will get a better job and be better able to support her family. A recent survey indicated that nearly 70% of employers thought that an online degree is no less credible than an offline one.Online education also allows for instructors to reach many more students than they would ever be able to in a traditional setting. In one of the first Stanford courses offered by Coursera, more than 100 000 people from all over the world enrolled. It would take several lifetimes for one instructor to reach that many students in an offline setting. Online education allows professors and their knowledge to be much more far-reaching.Online education also provides the opportunity for some innovative types of teaching. This form of education allows students to be engaged in a way that they might not be otherwise. Being in a lecture theatre with three hundred other students is not the best venue for an involved, intellectual discussion, but the chat rooms of online education allow for students to interact with many others, to create small groups, and engage in conversations with students who have different worldviews and knowledge than they do. There are also comprehension quizzes that students must do throughout the lecture, with instant feedback about the correctness of their answers. This encourages students to really pay attention and helps cement the knowledge in their minds faster.Online education also allows schools the opportunity to change the way they funnel their funds. If more courses are offered online, schools can save on facility costs, and save the facilities for other uses, such as demonstrations and conferences. The extra money that they save can then be channeled into the teaching and learning aspects, rather than the buildings, thus increasing the quality of students’ experience.Affordable online education offers students more choices for their degrees than before: on-campus, on-campus/online, and online. Students are able to get their education in a way that best fits them, the way they learn, and the time they have available. Due to this flexibility, lower cost, innovation, and far-reaching access, affordable online education will continue to grow and become more popular.

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How Does QuickBooks Pro 2009 Stack Up Against Other Accounting Software Programs?

If you base your business around products, for example, you can customize your invoices that way. If you are service-based, you can customize your invoices to fit that. Whatever the situation, this software can meet your needs very well, for the most part.Features include:Import data from Microsoft Office, Quicken and Excel.
The ability to accept credit card payments if you wish
Five employees are able to work on QuickBooks Pro simultaneously.Ease of Use: 5 starsIn general, the program is very easy to use and understand; it’s exceptionally user-friendly for the most part. The program is easy to navigate simply by using the navigation toolbars available. One of the main toolbars houses the tools you’re going to need when you navigate around the program. The program also includes a pop-up menu that will show you how you should run the program and the order in which you should use it. It’s easy to install, and installation itself is simple and fast. The program runs on Windows Vista flawlessly, so that you can set up your business easily and smoothly.Help and Support? Five out of five starsThe help and support section is fantastic. Easy navigation and use of the search tools. You can type in a topic and a list of tips pop up. QuickBooks Pro includes a frequently asked questions (FAQ) section and a help button in the quick help menu.Accounts Receivable: 5 StarsAccount Receivable tools can be found in the Customer Section of QuickBooks Pro. The drawback of this tool is you cannot create estimate shipping costs or recurring invoices.Accounts Payable: 5 StarsThis section of the program is available in “Vendors.” You can use inventory tools here, and you can also take care of any other Accounts Payable-related tasks.Payroll: 5 StarsYou can access Payroll in the employee section, and it includes functions like direct deposit.Inventory: Four stars out of fiveTo find this section in QuickBooksPro, it is located in one of the upper toolbars under item. Service and item management is done here for your company. You are allowed to create inactivate items, costing methods and drop shipments. Some of the features in the inventory section are included in the vendors section such as inventory assemblies and adjustments.Banking: 5 StarsAlthough this feature is particularly useful, you cannot void existing checks at present.Time Billing: 4 StarsLocated in the “Employee” section, you can track daily or weekly time here, and there’s also an included timer in this section.Job Costing: Four stars out of fiveThe customer section includes the Job Costing tools you will need. You can set jobs, track jobs and create job estimations. You can also set jobs if they are active or inactive.General Ledger: 5 StarsYou can find General Ledger in the Company section. With this function, set budgets, view account charts, manage money, do business planning, and participate in other business-related features.Fixed Assets: Three stars out of fiveUnfortunately, this is one of this program’s only major drawbacks. You can find a list of company assets here, but you will not be able to find fixed assets, as they are not included in the program.ConclusionIn general, QuickBooks Pro is excellent software to help you run your business seamlessly, even if you don’t have a head for accounting. Even though it’s not perfect, it does offer a lot of advantages that will help you satisfy any accounting needs of your business.Dennis Houghtaling is an expert in office software equaled by none. He recently started providing best office software that carry reasonable price tags. Drop by Dennis’ site today to know more about the QuickBooks 2009.

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Keep These 5 Rules in Mind for Successful Commercial Designing

Who doesn’t want an excellent commercial design? Excellent commercial design is important to maintain the reputation and brand image of the company. As it is said, the first impression is the last impression, a good impression always attracts potential customers. It’s obvious no one would ever love to walk in a congested environment with bad lighting.

Bad design and interiors deteriorate the productivity of the employees. It can be a confusing task when planning a commercial designing project for the first time, hiring expert Commercial Architects Melbourne can be the best option to know about the latest trends and perfect matching designs.

This blog is about some basic rules to consider for making the commercial project successful.
Keep structures versatile

When it comes to transforming any commercial space, focusing on convertibility and keeping office interior decor versatile can be the best option. It can be done by implementing a versatile structure to spaces such as cafeterias, offices, and many more. Everyone gives preference to comfort hence, focusing on spatial and versatile design will help to complete commercial designing projects in an optimal way.

Consider the latest technology implementations

Technology plays a supportive role to enhance the commercial designing project. Moving forward with the latest technology is important to execute any business smoothly because technologies make the work much easier and comfortable for the employee as well as organizations. Implementing centralized and decentralized digital control is much needed in any commercial design.

Keep office aesthetics updated

Good aesthetics and interiors impact the overall representation of the office and make the place functional and attractive. Hire a reputed designer for modern d├ęcor and furniture ideas. Hiring a designer reduces half of the project stress and helps to meet the contemporary fashion and latest trends. They can help to choose the perfect theme that blends well with the office decor, atmosphere, and colour.

Provide personalized space to prevent congestion

Majority of customer prefers personalized space such as different seating to seat comfortably and do the personal work. Personalized space is one of the crucial factors for customer-based service offices such as hotels and cafeterias to provide an ambient and comfortable place.

Always keep safety first

Safety is the central feature of every construction and designing project. Hence, it’s the high-priority factor to keep the aesthetic and functional safety at the working place. It can be compromised for interior decoration and design purposes but it’s not at all affordable to compromise for safety purposes.

Following the above useful ideas can easily help in the successful completion of a commercial designing project in a safe and pleasing way. In today’s, modern construction, reliability, and comfort is also an equally important factor.

Final words,

It’s important to hire the experienced Building designer Melbourne to make the commercial designing project worthy. Hope the above rules helped you to scale up your interior designing projects with a better outcome. Follow the above tips for any renovation or remodelling project and surely you will get award-winning and achieve a better office experience.

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How Long Should A Laptop Battery Last And How To Increase the Battery Life

No matter how expensive your laptop is, its battery won’t last more than four years. According to experts, a new laptop battery gives you as many as 1,000 cycles. In other words, you can charge and recharge the battery up to 1000 times. However, many factors play their role to increase or decrease the lifespan of a laptop battery. For instance, the material used for producing the battery substance. So, if you want to ensure that your battery stands the test of time, given below are some of the tips that can help.

1. Install a good battery monitor

If you are looking for an alternative, you can choose from tons of third-party utilities. Basically, the software programs help you monitor your laptop battery. These programs have no compatibility issues with any type of laptop.

Using these tools, you can find out which programs are using most of the battery power. You can then close the unwanted programs to save battery power.

2. Install maintenance apps

You can use some manufacturer-recommended maintenance tools for maintaining your laptop battery. Based on the type of your battery, you will receive different suggestions. Apart from this, your operating system will come with a built-in utility that can help you keep an eye on your battery condition.

3. Maintain your device temperature

You should try your level best to ensure your laptop maintains its temperature. In summer, electronic devices tend to heat up, which negatively impacts the life of the battery packs.

Therefore, you should make sure that there is a little bit of space between the bottom of the device and the table you have placed your device on. Besides, the ventilation system of your device should be working properly. For this purpose, regular cleaning of your device is quite important.

4. Don’t use maximum brightness

When your screen brightness is at maximum level, your device will use the maximum power. So, turning down the brightness is the first thing you can do to save power. Also, it is not a good idea to keep the brightness at max level as it can have a negative impact on your eyesight.

So, by following these simple tips, it will be easier for you to extend the life of your laptop battery.

5. Change the power-saving settings

Before you do anything, go into the power options of your laptop. If you are using Windows operating system, you can go to the control panel to access the power options. The control panel can be accessed from the Start Menu.

Some users have MacOS. If you are one of them, you need to access Energy Saver, which is found in the System Preferences. If these values are set to default, your computer will use the least amount of power.

So, what you need to do is make small changes to the settings so that you achieve a balance between power and performance. For best performance, there is always the choice to connect your device to the AC outlet.

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The Best Ways I’ve Found To Make Money Online From Home

Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.

The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:

Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.

Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.

Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.

These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.

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Finding the Best Business Idea For Your Home Based Business

How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.

So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.

But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:

First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.

Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.

There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.

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